Twitter Innovators
Visual Identity & Campaign

Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. This year’s program, set to kick off with entries opening at Cannes Lions ’22, needed an impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries. We worked closely with Twitter’s marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of this celebratory event. We adapted the system to video, email and social, and created a webpage to inform, excite contestants and capture submissions. A style guide and toolkit were built for Twitter partners to easily use for other campaign needs.