Genos
Brand Identity & Website

We were tasked with creating a brand identity, website and marketing collateral for “Genos,” San Diego’s newest biotech lab and workspace. We wanted to create a robust brand that went beyond a logo and color palette. Starting with the overarching idea, “A home for natural discovery,” we built a world and visual language around being inspired by natural surroundings. Genos is intended to serve the life sciences and biotech industries, so we turned to the local landscape and plant life. The end result was an expressive brand that conveys curiosity and appreciation for the natural world.