ProBio
Rebrand & E-commerce

ProBio is more than a multivitamin. It is the performance nutrient system developed by lifelong athletes and expert nutritionists to power your favorite sports teams and fiercest competitors. We aimed to tell ProBio’s story of "Powering what's possible" in sport, through it's new visual identity. From updated packaging and product imagery to sports-themed imagery, we built a world for the ProBio brand that communicates its dedication to sport, performance and overall holistic health. For ProBio's new site, we aimed to balance a simple and clean e-commerce experience with experiential brand design and storytelling. For brand-forward moments, we found opportunities to create unexpected editorialized moments. For the shopping and checkout experience, we took a more reserved approach, prioritizing a clean, simple design to build a fast and performant site.