Black Label Bacon
VR E-commerce

‘The Black Market’ is an immersive VR shopping experience where you can buy bacon with just your eyes. Users could access the VR experience through desktop, or on any modern smartphone equipped with a Google Cardboard. In the experience, a central hub links four unique flavorscapes—worlds inspired by Black Label Bacon flavors. Users could explore the Salty Sea, Cherry Woods, Jalapeno Volcano, and the Vastness of Variety. At the end of each journey was a shoppable pack of bacon that you could actually buy right through the headset!